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5Questions
2Points each
3Attempts
2
VISUAL GUIDE
CBO strategy motion diagram
CBO
Campaign Budget Optimization
↓
#Adset 1 → #Ads 1
Awareness • Cool Audience
#Adset 2 → #Ads 2
Education • Warm Audience
#Adset 3 → #Ads 3
Buy • Hot Audience
Strategies Format (3-2-2)
3 Primary Text • 2 Headline • 2 Description
A quick visual guide to the CBO setup, audience journey, and the 3-2-2 creative structure.
3
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